We Are Prime Data Centers

We focus on wholesale data center real estate development in strategically advantageous locations across the United States. View our California data centers portfolio.

Meet the Team

(better yet, join the team)

Prime Data Centers is a private firm owned by entrepreneurs controlling $6B in assets, with a 15 year tenure in development of technology and real estate projects, Prime provides customers with ownership options and dynamic leasing models defining a true corporate partnership. Follow Prime on LinkedIn.


View our current portfolio of California data center locations or contact us to find out more about our future acquisition and ground-up development plans.

headshot of Nicholas Laag, CEO of Prime Data Centers
Nicholas Laag - Managing Partner - CEO

Mr. Laag has over 15 years experience in private equity investments and executive level operations in Europe and Asia with experience in Real Estate, Engineering and Water Purification Infrastructure. Previously CEO of United Waters China Ltd a group company of United Waters International AG (UWI) where he is a non-executive director and family member of the controlling shareholder.

headshot of Ulrich Pelz, Chief Financial Officer for Prime Data Centers
Ulrich Pelz – Partner – CFO

Mr. Pelz has over 25 years international experience in operations and investments (CEO, COO, CFO).
Previously an Executive Board level Chief Financial Officer of Al Rajhi Holding Group as well as COO for group companies in different countries with activities in Engineering and Contracting for the Power Sector, Real Estate, Financial Services and Building materials.

headshot of Jeff Barber, EVP of Sales and Business Development for Prime Data Centers
Jeff Barber – Partner – EVP, Sales and Business Development

Mr. Jeff Barber joins Prime Data Centers with more than 20-years of experience leading global sales and marketing teams for some of the world’s largest technology companies.  His prior roles have spanned both public and private sectors in a variety of technology verticals. Verticals such as data storage technologies, Business Continuance, High Performance Computing and network technologies. 

headshot of Hoch Cho, Chief Investment Officer for Prime Data Centers
Hoch Cho – Partner – CIO

Mr. Cho has over 25 years experience in private equity and venture capital in N. America, Europe and Asia.

Previously Founder and Managing Director of Greenlaw International, an investment fund focused on companies commercializing new technologies such as Mitek Systems, Mint Wireless and Ingo Money.

headshot of Chris Sumter, EVP of Acquisitions for Prime Data Centers
Chris Sumter – Partner – EVP, Acquisitions

Mr. Sumter serves as EVP of Acquisitions for Prime. He brings 20 years of experience in mission critical data centers and colocation facilities. He previously served as EVP at Jones Lang LaSalle where he oversaw the west coast. Prior to this he was co-founder of Santa Clara-based Vantage Data Centers.

headshot of Tim Coats, Facility Manager for Prime Data Centers
Tim Coats – Chief Engineer and FM

Leveraging his 17 years of experience in senior level management in data center operations, Tim focuses on three crucial goals of maximizing capacity, maintaining uptime and optimizing efficiency. He has managed mission critical infrastructure and teams in multiple data center markets across the western United States.

Headshot of Jonathan Falker, who is the Director of Marketing for Prime Data Centers
Jon Falker – Marketing Director

Mr. Falker brings over a decade of marketing leadership to Prime, from small B2B SaaS startups to Fortune 100 tech bellwethers like Intel. Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback.

Headshot of Jennifer Przygrodzka, who is the Director of Finance for Prime Data Centers
Jenny Przygrodzka -
Finance Director

Ms. Przygrodzka‎ has 15 years experience in financial business controls, accounting, and auditing in both domestic and international venues. Previously she was Financial Manager Business Controls with Guinness (Diageo PLC) where she was in charge of implementing Sarbanes-Oxley across all sites. 

Learn more about our data centers by contacting us.

If you prefer phone or email to live chat, you can reach us at 415-896-4461 or info [at] primedatacenters [dot] com