We Are Prime Data Centers

We focus on wholesale data center real estate development in strategically advantageous locations across the United States. View our California data centers portfolio.

Prime Data Centers develops, acquires, and operates data centers for large enterprises and hyper-scalers looking for on-prem, hybrid, or cloud solutions. Through our own properties, customer assets (sale-leaseback), or greenfield developments, Prime delivers build-to-suit, powered-shell, and turn-key solutions. Prime offers our customers ownership options or flexible wholesale leasing models resulting in a true corporate partnership.  

Meet the Team

(better yet, join the team)

Prime Data Centers is a private firm owned by entrepreneurs controlling $6B in assets, with a 15 year tenure in development of technology and real estate projects, Prime provides customers with ownership options and dynamic leasing models defining a true corporate partnership. Follow Prime on LinkedIn.


View our current portfolio of California data center locations or contact us to find out more about our future acquisition and ground-up development plans.

headshot of Nicholas Laag, CEO of Prime Data Centers
Nicholas Laag - Managing Partner - CEO

Mr. Laag has over 15 years experience in private equity investments and executive level operations in Europe and Asia with experience in Real Estate, Engineering and Water Purification Infrastructure. Previously CEO of United Waters China Ltd a group company of United Waters International AG (UWI) where he is a non-executive director and family member of the controlling shareholder.

headshot of Ulrich Pelz, Chief Financial Officer for Prime Data Centers
Ulrich Pelz – Advisor

Mr. Pelz has over 25 years international experience in operations and investments (and has served as CEO, COO, CFO for various entities).
Previously an Executive Board level Chief Financial Officer of Al Rajhi Holding Group as well as COO for group companies in different countries with activities in Engineering and Contracting for the Power Sector, Real Estate, Financial Services and Building materials. He is also Group CFO of Data Trust Holdings, Luxembourg. 

headshot of Jeff Barber, EVP of Sales and Business Development for Prime Data Centers
Jeff Barber – Partner – EVP, Sales and Business Development

Mr. Jeff Barber joins Prime Data Centers with more than 20-years of experience leading global sales and marketing teams for some of the world’s largest technology companies.  His prior roles have spanned both public and private sectors in a variety of technology verticals. Verticals such as data storage technologies, Business Continuance, High Performance Computing and network technologies. 

headshot of Hoch Cho, Chief Investment Officer for Prime Data Centers
Hoch Cho – Partner – CIO

Mr. Cho has over 25 years experience in private equity and venture capital in N. America, Europe and Asia.

Previously Founder and Managing Director of Greenlaw International, an investment fund focused on companies commercializing new technologies such as Mitek Systems, Mint Wireless and Ingo Money.

headshot of Chris Sumter, EVP of Acquisitions for Prime Data Centers
Chris Sumter – Partner – EVP, Acquisitions

Mr. Sumter serves as EVP of Acquisitions for Prime. He brings 20 years of experience in mission critical data centers and colocation facilities. He previously served as EVP at Jones Lang LaSalle where he oversaw the west coast. Prior to this he was co-founder of Santa Clara-based Vantage Data Centers.

Joe Dowd headshot
Joe Dowd – Facilities Director for Sacramento

Joe Dowd brings 25 years of experience in the building automation space, with the last twelve years focusing on data center operations. He helped commission the first Apple server farms in Nevada. He also managed the maintenance and operations of Intel’s data centers in Northern CA, driving them to higher efficiencies, increased stability and lower maintenance costs. Joe comes to Prime as part of our partnership with Salute Mission Critical. 

Headshot of Jonathan Falker, who is the Director of Marketing for Prime Data Centers
Jon Falker – Marketing Director

Mr. Falker brings over a decade of marketing leadership to Prime, from small B2B SaaS startups to Fortune 100 tech bellwethers like Intel. Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, and customer feedback.

Headshot of Jennifer Przygrodzka, who is the Director of Finance for Prime Data Centers
Jenny Przygrodzka - Finance Director

Ms. Przygrodzka‎ has 15 years experience in financial business controls, accounting, and auditing in both domestic and international venues. Previously she was Financial Manager Business Controls with Guinness (Diageo PLC) where she was in charge of implementing Sarbanes-Oxley across all sites. 

Jonathan Gibbs – SVP of Design and Construction

Mr. Gibbs serves as SVP of Design and Construction for Prime. With over 10 years of industry experience and perspective, he leads Prime’s physical building development efforts globally. Jonathan’s design and construction portfolio consists of over $15B throughout North America, Europe, and Asia.

Learn more about our data centers by contacting us.

You can reach us at 415-896-4461 or info [at] primedatacenters [dot] com. You can also subscribe to our newsletter here.