The corporate information technology world is familiar with the term “hardware refresh”. It’s when the IT department bulk upgrades things like servers in a data center, or employee laptops.
Today, we are announcing our own version of a branding refresh…a new corporate logo for Prime Data Centers. We’ll explain a bit of our motivation in this post.
Our website has also been completely rebuilt to reflect the new logo, as well as to make some back end and front end improvements.
What has changed
The icon is new. We’ve replaced what we used to fondly refer to as our “pinwheel”. Not that our pinwheel was bad, but we felt that we could design something that better expressed technology, connectivity, and physical structures.
Our new icon is called the “cornerstone”. It does a better job expressing technology, connectivity, and physical structures. On the left, you see an homage to the “racking and stacking” history of the data center industry. How many servers appear in the new logo you may ask? Five. A *Prime* number. 😉 🤓
On the right, you see an expression of network connectivity and data. They meet in the middle, forming a cornerstone of a data center building.
Resources for you
We’ll be publishing a press kit soon, and will link to it here when we do. It will contain links to download the various vector versions of our new logo.
Stay in touch
We’ll have a lot more brand and company updates rolling out over the next few months, so subscribe to stay in touch. We email sparingly.