We Are Prime

Your infrastructure solutions partner

Prime takes a different approach to partnership by co-creating capital expenditure and real estate strategies with its customers that both advance their physical business interests in the digital world and increase per share valuations.A private firm owned by entrepreneurs controlling $6BN in assets and a 15 year tenure in development of technology and real estate projects, Prime provides customers with ownership options and dynamic leasing models defining a true corporate partnership.

Meet Our Team

Nicholas Laag – Managing Partner

Mr. Laag has over 15 years experience in private equity investments and executive level operations in Europe and Asia with experience in Real Estate, Engineering and Water Purification Infrastructure. Previously CEO of United Waters China Ltd a group company of United Waters International AG (UWI) where he is a non-executive director and family member of the controlling shareholder.

Ulrich Pelz – Partner – CFO

Mr. Pelz has over 25 years international experience in operations and investments (CEO, COO, CFO).
Previously an Executive Board level Chief Financial Officer of Al Rajhi Holding Group as well as COO for group companies in different countries with activities in Engineering and Contracting for the Power Sector, Real Estate, Financial Services and Building materials. Mr. Pelz served as CFO & Division CEO at Hager Group, Germany, a leading electrical equipment company, General Manager at Babcock/Noell (Engineering) and started his career with Saint Gobain for 10 years including CFO in various Nordic countries. Mr. Pelz also co-founded several companies within consumer goods space that have been successfully sold. Bachelor of Science and MBA from Mannheim University, Germany

Hoch Cho – Partner – CIO

Mr. Cho has over 25 years experience in private equity and venture capital in N. America, Europe and Asia.
Previously Founder and Managing Director of Greenlaw International, an investment fund focused on companies commercializing new technologies such as Mitek Systems, Mint Wireless and Ingo Money.
Co-Founder and Partner at Forum Partners Investment Management LLC, Mr. Cho acted as Head of Private Equity Execution, where he recruited, trained and managed an investment staff of over 50 professionals on 3 continents. Mr. Cho also acted as CFO and a member of the Governance & Investment Committees.
B.A. in English Literature from University of North Carolina – Chapel Hill..

Chris Sumter – Partner – Strategic Sales

Mr. Sumter serves as a Partner of Strategic Sales for PDC, responsible for company’s business development and sales efforts. He brings 20 years of experience in mission critical data centers and colocation facilities.He previously served as EVP at Jones Lang LaSalle where he oversaw west coast. Prior to this he was Co-founder of Santa Clara based Vantage Data Centers, which has developed, leased and operates more than 400,000sqft and 50MW of data center space in Northern California and Washington. Prior to this he was Director Sales at Digital Realty Trust and led the Northwestern and Asia Pac sales organization for Degix/Verizon B.A. in business administration from California State University – East Bay..

Rhea Williams – Exec. Director – BD & Sales

With more than 15 years experience within the Data Centers and Real Estate industry, Rhea brings her sales leadership and expertise to the team. Rhea joined Prime as Executive Director of Business Development and Sales to work with customer on their infrastructure roll out requirements. She was most recently Director of Sales on the West Coast for RagingWire and and prior to this she was a Sales Director at Digital Realty Trust. She is a licensed Real Estate agent as is her husband

Tim Coats – Chief Engineer and FM

Through his experience of more than 17 years of senior level management in data center operations, Timothy focuses on three crucial goals of maximizing capacity, maintaining uptime and optimizing efficiency where he has managed mission critical infrastructure and teams in multiple data center markets across the western United States. Tim will continue to provide best in class service as Site Director for Prime Data Centers’ Sacramento Campus.
Timothy has spent the past 17 years in varying roles within the data center industry; from starting out as a technician and growing through the ranks to managing thousands of square feet and over 25 MW of data center space globally.

Gregory Ness – Marketing & BD Advisor

Mr Ness is the Founder of Actium Bay Group and advisor to leading technology companies. As VP Marketing for Vantage Data Centers he helped the team grow bookings from $30M to $495M in two years. He has led marketing teams at a variety of other startups and leading enterprises, including Redline Networks (acquired by JNPR), ShoreTel (SHOR), Verizon, Vidder (acquired by Verizon), CloudVelox (acquired by VMware), BlueLane (acquired by VMware), IntruVert (acquired by McAfee) and is currently interim CMO at Tempered Networks. He has a B.A. from Reed College and an M.A. from The University of Texas at Austin.

Eric Hoy – Director & IT Network

With 20+ years of technology experience architecting and implementing complex IT Infrastructures across multiple business platforms, Mr. Hoy supports Prime Data Centers in all areas of network, servers, storage, and systems. He is principal and founder of Culminate-IT, an IT consulting and managed services company, working with numerous emerging companies to establish critical services allowing clients to meet immediate needs while scaling to support growth. Mr. Hoy notably built network services, network platforms, and carrier strategies, IT systems practices and implementations, for multiple colocation services companies including Element Critical and Vantage Data Centers. Within the enterprise sector, he architected and solutions including global network deployment(s) and cloud solutions.
B.A. of Arts, De Anza i and Finance Mss at San Jose University.